An expert-designed tool that helps founders and businesses assess the potential of their business or product ideas — before committing resources.
Aspiring and early-stage founders, product teams, and businesses looking to evaluate new business or product ideas using a structured, objective methodology.
Compare and prioritise business ideas using a structured framework.
Understand whether an idea is worth pursuing, refining, or dropping.
Evaluate product-market fit before investing in development.
Key Outcomes
Answer targeted questions about market demand, execution feasibility, and scalability.
Receive an overall assessment based on key success factors: ❌ Not Worth Pursuing – Your time and resources are better spent elsewhere. 🟠 High Effort Required – It could work, but will need significant investment and refinement. ✅ Full Speed Ahead – A strong, high-potential idea with competitive advantages.
Get personalised recommendations to refine or strengthen your idea.
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Why Work With Us
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Got Questions? We’ve Got Answers
This is for entrepreneurs, founders, and product teams looking to evaluate and refine their ideas before investing time and capital.
It provides a structured, expert-backed framework to assess your idea’s viability across market, execution, and scalability dimensions.
Your idea will fall into one of three categories: ❌ Not Worth Pursuing – Save your time and resources. 🟠 High Effort Required – Viable but needs heavy investment. ✅ Full Speed Ahead – A strong, high-potential idea.
Yes! Many users benchmark different ideas before committing resources.
Currently a $99 one-time payment, but a subscription-based model may be introduced for continuous access.
Unlike casual brainstorming, this tool applies a structured evaluation framework based on market realities, execution feasibility, and scalability. It helps remove personal bias and gives you a data-driven way to compare and refine ideas.
