The company faced severe revenue instability due to overreliance on government contracts, an inefficient sales process, and an unclear international expansion strategy. Despite holding a strong market position in their niche, they lacked the structured decision-making necessary for sustainable growth. Additionally, their R&D efforts were entirely tactical and reactive, lacking a clear strategic direction, leading to wasted resources and misaligned product development.

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Instead of a broad, complex overhaul, we focused on the 20% of actions that would drive 80% of the impact:

• Optimized Sales Efficiency: Implemented a clear sales funnel, streamlined processes, and enabled data-driven decision-making.
• Strategic Focus on Core Business: Redirected efforts towards high-impact markets and product lines, eliminating distractions.
• Structured R&D Decision-Making: Transformed R&D from a random tactical effort into a strategic process by introducing a framework for evaluating and prioritizing product initiatives, ensuring alignment with business goals.

These strategic refinements allowed the company to unlock its potential without unnecessary complexity or major structural changes.

• Sales tripled within two months, leading to a substantial increase in revenue.
• A robust sales pipeline was developed, ensuring sustainable future growth.
• A repeatable decision-making framework was established, allowing the company to evaluate and prioritize business initiatives effectively.
• International expansion strategy became more structured and results-driven, improving market entry efficiency.

R&D became a strategic asset rather than a reactive function, ensuring investment in the most valuable and impactful projects.